Behind the Design: The Sun Collection
Hear from our VP of Merch and Design, Kelley Bruemmer
Q: What were you inspired by when designing the new sun collection?
“This spring we revamped our entire sun collection, pushing the design envelope of color, materials, and silhouette. This collection’s mood-boosting aesthetic was inspired by uplifting spring colors and statement-making details. We wove sustainable materials into some of our new sun styles to create a collection that is both cutting edge in style and sustainable technology."
Q: What were some key trends that influenced design decisions?
“Key trends we focused on this season include single bridge silhouettes, chunky oversized shapes, sleek metals, iridescence, matte finishes, color dips, and bold splashes of color.”
Q: How can this collection empower and enhance your customer’s style?
"We created heritage sun classics that stand the test of time, while catering to those who enjoy expressing themselves in of-the-moment vibrant colors and shapes. We are proud to offer a completely refreshed collection, a deeper offering of no-correction polarized lenses, and a robust assortment of reading sunglasses. We are thrilled to share our upbeat designs this season, hoping it provides endless opportunities to pursue the beauty of self-expression."
